A/B SMS Test: What Is It?
A/B test allows to compare multiple versions of an email, an SMS message or a landing page. As a result, it will be clear whether the changes made within your SMS marketing strategy give the desired result. If the new version of messages is more effective and leads to better conversion, you may stop using the first option.
To conduct the test, you should first define your goal. If your emails don’t have a good open rate, you can try changing the subject or the header. After adjustments, you will probably see the results you want.
Decide what you are going to change. Most often, it’s enough to make your email stand out from others, so that users become interested in what is inside it. To do it, use the urgency method or personalization. Try both options, perhaps one of them will resonate with your target audience.
Once the content you want has been created, divide the audience into several groups. This doesn’t have to be based on demographic factors or customers’ age. Version A is sent to one group, and version B is sent to the other group. You can get the results you want by studying the statistics of targeted actions and the percentage of openings of each email.
How to A/B test your texts
A/B tests will allow you to better understand your target audience. You will find out what information is more interesting to it, what methods of visualization should be used in messages. Customers may like personalized messages. If you don’t get what you expected after the test, you can still improve your emails.
It is easy to change the form of communication based on customers preferences by choosing a more casual or more business-like tone of voice. As a result, you will achieve fewer unsubscriptions and higher open rates.
You can try sending both SMS blast options to users after a certain amount of time. If the first message doesn’t lead to transitions to your site, then try a stronger call to action in the second iteration of your message. Perhaps customers are lacking in motivation. In this case, try creating the effect of urgency or uniqueness of your offer; let them think it will be impossible to get the goods at an affordable price at any other time.
Testing ideas to improve SMS results
To create an effective marketing campaign, decide on the following things:
- at what time of the day your marketing messages are most effective;
- whether to use visual effects, emoticons, and so on;
- whether your customers are more likely to respond to messages written in a business or casual tone;
- whether to use slang or abbreviations;
- whether you need audio;
- whether it is necessary to highlight important words with upper case.
To create an effective advertising campaign and understand what messages are the best for your target audience, contact the company https://testelium.com/. Its experts will help you conduct A/B tests and create effective messages for your mass campaigns.